![]() You can’t copy and paste another app’s aha moment into your user journey. The aha moment is unique to each product-and each user, for that matter. What does the aha moment look like in context? ![]() In software, it’s the pivotal moment when a new user first realizes the value of your product and why they need it. Put more directly, the aha moment is a moment of sudden insight or discovery. That’s because the aha moment is the switch that turns an evaluating user into an activated user. No matter how slick it looks, if a user onboarding experience doesn’t guide new users to their first aha moment, it’s not good onboarding. The best user onboarding experiences are omnichannel-involving cohesive, thoughtful messaging across multiple channels and touchpoints-and take the full user journey into account. A complete user onboarding experience may include sales demos, emails, customer success outreach, learn-by-doing patterns, etc-as well as product tours and walkthroughs. User onboarding isn’t just about pointing out key features (although that’s certainly an important part of the process). ![]() Specifically, “user onboarding” is not synonymous with “product tour” (or any other single onboarding pattern, for that matter). It’s also important to understand what user onboarding is not. User onboarding experience ≠ product tour Be equipped with the information needed to use your core product successfully on their own (or know where to find this information quickly and easily). Have an understanding of your product’s value (ideally gained through first-hand experience or use).Ģ. At the end of a user onboarding experience, users should:ġ. It teaches them how to use it successfully, in order to meet their unique goals. A good user onboarding experience doesn’t just teach new users how to use software. The user onboarding experience spans from the moment someone starts to sign up for your product, to the first aha moment-the moment they realize how your product is going to improve their life in one way or another-and beyond. What is user onboarding?įirst things first: What exactly is user onboarding? User onboarding is the process of guiding new users to find value with your software product or service. So before we dive into how to create an exceptional onboarding experience, let’s go over what onboarding really is (and what matters most when you’re creating it). In this comprehensive guide, we will clarify some key terms, explain why user onboarding matters (to users and businesses alike), cover the 6 user onboarding best practices, take a look at 4 stellar onboarding examples from real products, and finally, learn how to accurately measure user onboarding success. (Scary stuff!) The good news is that we’ve been researching, writing about, and helping companies implement exceptional user onboarding experiences for years-and we’re more than happy to share what we’ve learned. Get it wrong and you can expect high user abandonment rates, unsustainable revenue churn, negative product reviews, and diminishing returns. Get user onboarding right, and you can look forward to all sorts of good things-like better engagement and retention rates, happier and more successful customers, and a more profitable product. Perhaps more so than any other moment in the user journey, onboarding is a make-or-break experience for new users. The user onboarding experience is the first impression new users have of your product.
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